Before Glen Bell created Taco Bell, he started Bell’s Drive-In and Taco Tia in the San Bernardino area.
Glen Bell opens his first Taco Bell restaurant in Downey, CA, serving what his customers called “Tay-Kohs.”
Retired L.A. policemen, Kermit Becky, becomes Taco Bell’s first franchisee, opening a restaurant in Torrance, CA.
Taco Bell’s 100th restaurant opens at 400 South Brookhurst in Anaheim. Taco Bell goes public with a total of 325 restaurants. Glen sold 868 Taco Bell restaurants to PepsiCo Inc., and became PepsiCo shareholder.
Taco Bell introduces Taco Salad and Taco BellGrande. Taco Bell pioneers the concept of linking fast-food marketing promotions with major movie blockbusters. Its “Batman” promotion is a huge success, placing Taco Bell in the spotlight.
Taco Bell launches the new 59¢-79¢-99¢ value initiative. Taco Bell launches new Express business to serve hungry people on-the-go. The Taco Bell foundation unveils the TEENsupreme program partnering with the Boys & Girls Clubs of America.
Taco Bell sponsors the first ESPN X Games. As the new parent of Taco Bell, Tricon declares its independence from the PepsiCo conglomerate.
Gorditas burst onto the fast-food scene and become a nationwide sensation.Taco Bell promises a free taco to everyone in the U.S. if the falling space station MIR hits the floating Taco Bell target.
Taco Bell foundation donations hit $10 million mark. Donations support more than 500,000 at-risk teens participating in the TEENSupreme program.
Taco Bell introduces the Mountain Dew BAJA BLAST! The Crunchwrap Supreme becomes Taco Bell’s most successful product introduction, and becomes a permanent menu addition in January 2006.
The new Tacobell.com site launches! From food to jobs to store locations, everything you want to know about Taco Bell is now just a click away! We mourn the loss of our founder, Glen Bell. One of our countrys greatest entrepreneurs and innovators, his legacy lives on in our people and our brand. Taco Bell helicopters 10,000 Doritos Locos Tacos to the remote town of Bethel, Alaska. Launched Taco Bell Mobile Ordering and Payment App
Taco Bell delivery arrives to select markets across the country. The new Tacobell.com is born—including desktop ordering and The Feed. To save it from demolition, Taco Bell moved its original restaurant, Numero Uno, from Downey, CA to the Irvine headquarters.
In February, Taco Bell launched the Quesalupa – a shell stuffed with melted pepper jack cheese. The Taco Bell Foundation launched the Live Más Scholarship, a program aimed at empowering the nation’s next generation of dreamers, innovators and creators.
Wedding Bells are ringing as Taco Bell begins hosting weddings at the Las Vegas Cantina. Taco Bell released its first-ever retail collaboration, Forever 21 x Taco Bell. The men’s collection completely sold out online within the first day.
Taco Bell launched Nacho Fries, the most successful product launch in the company’s history. In honor of the return of Nacho Fries and the 25th Anniversary of Demolition Man, Taco Bell brought Taco Bell 2032 to life in a futuristic pop up dining experience at Comic Con San Diego